Athlete-Led Viral Marketing — Impact Analysis
Analytics case study examining whether an athlete-led viral campaign converted reach into gym memberships — across channels, funnel stages, brand lift signals, and offline behaviour.
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Projects
Selected case studies showing how I move from business questions and KPI logic into analysis, workflow thinking, and usable outputs.
// FEATURED ANALYST CASE STUDIES
14
JHB Municipal Infrastructure Intelligence
Municipal analytics case study tracking pothole and water leak incidents across Johannesburg wards — built around SLA compliance, hotspot detection, and operational KPI reporting.
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Digitising Estate Planning for Emerging Households
Turned estate planning into a WhatsApp-based product concept, combining discovery, market analysis, revenue thinking, and end-to-end solution design.
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Bontle: Operational Intelligence for Service Teams
Designed a state-based workflow for multi-location service teams, with KPI logic and reporting built around day-to-day operations.
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Health Data BI Dashboard
Healthcare analytics case study using Power BI to explore cardiovascular risk patterns — structured EDA across patient demographics, clinical indicators, and outcome distributions.
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Jozication LMS Insights
Education analytics case study focused on learner engagement, performance trends, and actionable LMS insights.
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Digital Commerce Product Intelligence
Commerce analytics case study turning synthetic e-commerce events, orders, and returns into practical product, conversion, and returns-risk intelligence.
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Bash: Omnichannel Retail Product Intelligence (TFG)
Retail product analytics case study using synthetic Bash-shaped commerce data to surface funnel friction, fulfillment impact, and returns-led commercial risk.
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Capitec: Consumer Fintech Ecosystem Adoption Intelligence
Fintech product analytics case study using synthetic Capitec-shaped banking data to read activation, product depth, retention, and trust-failure pressure.
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ALX Data Science: Learner Progression & Completion Intelligence
EdTech product analytics case study using synthetic cohort data to read retention curves, sprint drop-off, assignment pressure, and learner completion risk.
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Heineken South Africa: Premium Beer Channel & Pack Performance Intelligence
Built a commercial intelligence case study showing how pack formats, channels, and promotions shape premium beer growth in Gauteng.
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Massmart Gauteng Basket & Store Format Intelligence
Retail basket intelligence case study comparing Makro and Game through basket composition, category mix, repeat shopping behaviour, and decision-grade growth opportunities.
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Tiger Brands: Staples & Snacks Portfolio Performance and Household Growth Intelligence
FMCG manufacturer case study showing how repeat purchase, cross-category lift, pack architecture, and promotion trade-offs shape household growth in Gauteng.
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Scotch Whisky: Consumer Progression & Premiumization Intelligence
Beverage retail case study showing how shoppers move from accessible Scotch into more distinctive premium bottles, and where price, packaging, and shelf context interrupt that climb.
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// SKILL-BUILDING PROJECTS
4
Alcohol Retail CLTV Intelligence
Built a CLTV model and dashboard to prioritise retention spend and increase repeat purchases.
Beverage Commercial Performance MVP
Built an MVP reporting layer for pricing, distribution, and promotion performance across commercial teams.
Telco RSA Africa Market Insights 2025
Market insights case study on South African and African telecom trends, with strategic signals synthesized into an executive-ready report.
Vitality × Spotify Rewards — Product Analytics
Product analytics case study modelling a Vitality-style rewards partnership with Spotify Africa — measuring whether music engagement incentives drive activity improvements and member retention.
// CREATIVE SPACE
4
Storytelling and design projects outside the core analytics portfolio.
PERSONAL PROJECT
RSA Music Evolution
Interactive story of South African listening trends and genre evolution from 2021 to 2026.
PERSONAL PROJECT
Springboks
Interactive visual analysis of Springbok performance trends from 2016 to 2026.
PERSONAL PROJECT
Orlando Pirates Club Experience
Creative football storytelling page built around Orlando Pirates identity, visuals, and fan-facing experience design.
PERSONAL PROJECT
RSA Music Culture Insights
Personal cultural analytics piece exploring South African music patterns through an interactive narrative experience.