Digitising Estate Planning for Emerging Households
Turned estate planning into a WhatsApp-based product concept, combining discovery, market analysis, revenue thinking, and end-to-end solution design.
Based in JHB, ZA // Open to work
Product Intelligence Analyst // Consumer, Commercial & Growth Insights // Across digital and tangible products
Turned estate planning into a WhatsApp-based product concept, combining discovery, market analysis, revenue thinking, and end-to-end solution design.
Designed a state-based workflow for multi-location service teams, with KPI logic and reporting built around day-to-day operations.
Commerce analytics case study turning synthetic e-commerce events, orders, and returns into practical product, conversion, and returns-risk intelligence.
Fintech product analytics case study using synthetic Capitec-shaped banking data to read activation, product depth, retention, and trust-failure pressure.
SQL, Python, Power BI, dbt, data modelling, and analytics engineering foundations.
Business analysis, KPI logic, workflow framing, and practical recommendation-building.