Product Intent
This MVP was designed as a reporting product for commercial decision-making, not just a dashboard. The goal was to give teams a practical view of what was changing and where intervention was needed.
User Types
- Commercial managers reviewing business performance
- Sales teams preparing weekly channel and account reviews
- Finance teams checking definition consistency and margin logic
Product Requirements
- Users must be able to review pricing, channel, and promotion performance from one view.
- The dashboard must support period comparison and identify change clearly.
- The reporting layer must use shared product and channel definitions.
- Users should be able to move from top-level KPI review into more detailed views.
- Dashboard notes should help guide account-level review rather than leaving interpretation entirely open.
Reporting Workflow
- Source data is aligned into one commercial model.
- Core KPIs are calculated from shared definitions.
- Teams review performance by period, geography, product, and promotion.
- Commercial managers use the output to decide where follow-up is needed.
Acceptance Criteria
- KPI definitions are consistent across the reporting views.
- Users can compare periods without manual spreadsheet work.
- Promotions can be reviewed before campaign windows fully close.
- Sales and finance can work from the same baseline.
Product Measures
- Report usage for weekly review
- Time to produce a review-ready output
- Number of manual reconciliations avoided
- Promotion review timeliness