JHB Municipal Infrastructure Intelligence
Municipal analytics case study tracking pothole and water leak incidents across Johannesburg wards — built around SLA compliance, hotspot detection, and operational KPI reporting.
About III.IV
This portfolio shows how I work as a Product Intelligence Analyst: starting with the question, understanding the context, and turning data into something a team can actually use.
// init.profile
$
whoami
Kabelo Makua
PRODUCT INTELLIGENCE ANALYST // CONSUMER, COMMERCIAL & GROWTH INSIGHTS // JHB, ZA
I'm Kabelo. I work as a Product Intelligence Analyst, using data to help teams make clearer product and business decisions. The work here is built around real questions, stakeholder context, and usable outputs rather than reporting for its own sake.
My work often sits between analytics, product thinking, and commercial analysis. I do my best work when analysis helps a team understand what is happening, why it matters, and what to do next.
My CV covers the formal timeline, but this portfolio shows more than that. I built it to reflect growth, range, and the way my thinking has developed across different kinds of work. My career has not followed one simple straight line, and this body of work is a better reflection of how I learn, adapt, and build toward the kind of analyst I'm becoming.
8+
Years in business
22
Portfolio projects
JHB, ZA
Based & available
// casefiles.map --about
Selected case files showing how I approach product questions, commercial trade-offs, KPI design, and decision support.
Digitising Estate Planning for Emerging Households
Turned estate planning into a WhatsApp-based product concept, combining discovery, market analysis, revenue thinking, and end-to-end solution design.
Bontle: Operational Intelligence for Service Teams
Designed a state-based workflow for multi-location service teams, with KPI logic and reporting built around day-to-day operations.
Jozication LMS Insights
Education analytics case study focused on learner engagement, performance trends, and actionable LMS insights.
Digital Commerce Product Intelligence
Commerce analytics case study turning synthetic e-commerce events, orders, and returns into practical product, conversion, and returns-risk intelligence.
Bash: Omnichannel Retail Product Intelligence (TFG)
Retail product analytics case study using synthetic Bash-shaped commerce data to surface funnel friction, fulfillment impact, and returns-led commercial risk.
Capitec: Consumer Fintech Ecosystem Adoption Intelligence
Fintech product analytics case study using synthetic Capitec-shaped banking data to read activation, product depth, retention, and trust-failure pressure.
ALX Data Science: Learner Progression & Completion Intelligence
EdTech product analytics case study using synthetic cohort data to read retention curves, sprint drop-off, assignment pressure, and learner completion risk.
// process.sh --how-i-work
01
Business Question
I start with the decision that needs to be made, then work backward to the data and evidence required.
define_problem --before --choosing_work
02
Discovery
I review the data, the process, the stakeholders, and the operating context before deciding what matters most.
scan --data --context --stakeholders
03
Metrics & Workflow
I define measures that connect to how the business actually works, not just what is easy to report.
kpi.define --connect_to_decisions
04
Decision Support
I turn analysis into something a team can use: clearer options, stronger prioritisation, and more confident next steps.
output --actionable --not_decorative
// background.signals
Process, controls, and structured work
Financial services foundation
Early work in bond administration built discipline around accuracy, documentation, structured workflows, and operational detail.
#ProcessControl
#Accuracy
#Operations
Workflow thinking and business viability
Startup and venture experience
Product and venture work strengthened how I think about user friction, adoption, commercial reality, and the difference between an idea that sounds good and one that people actually use.
#ProductThinking
#UserFriction
#CommercialContext
// That experience still shapes how I read performance: numbers matter, but incentives, constraints, and behaviour matter too.
Cross-sector analytical case work
Commercial, civic, product, and market analysis
The portfolio is where those threads come together: structured analysis, KPI logic, stakeholder context, and output designed to support a real decision.
#Analytics
#DecisionSupport
#BusinessContext
// education + cv
2026
Applied Data Science - Certificate
ALX / ExploreAI
Professional data science programme focused on practical analytical delivery.
ACADEMIC BASE
BCom
UNISA
Economics-led business training with grounding in Investment Management, financial management, and Business Management. That foundation still shapes how I approach commercial analysis, KPI logic, and decision-making today.
IN PROGRESS
Postgraduate Data Science Path
Continuing technical development
Ongoing technical development in data science and analytical depth.
CV
Curriculum Vitae
Full professional background and role history
For formal experience history, role detail, and full chronology.